(647) 261-7983

Case Studies

Client Case Studies

We strive to generate results that often exceed our clients expectations. We’re able to achieve this by building and perfecting customized strategies for each of our clients.

In the following case studies, you’ll get an idea of how we accelerate the growth and revenue of the businesses that trust us to holistically take over their digital marketing.

Case Studies

Popeye’s Supplements - Ecommerce

Popeye’s Supplements is a Canadian brand that has offered fitness and health supplements for shoppers of all ages in 140 store locations across Canada.

For years, they did not offer direct sales on their websites. That changed when Popeye’s met with us here at Clever Digital Marketing for a strategic plan to execute on a Facebook, Instagram and Audience network with maintaining a significant profit margin.

Within the first year of our marketing efforts we, were able to achieve an overall ROAS of 8 for their business (Specifically Popeye’s Supplements Ontario). We continue to work with them and many other franchises now, surpassing that one year mark!

At the time of the emergence of Covid-19, we urged them it was time to start selling and marketing online. They hadn’t realized yet at that time the amount of success and revenue they were about to achieve.

Overall, after over 12 months of working with most Popeye’s Supplements locations, it has been a heck of a journey and a great decision by the Popeye’s Supplements team to push forward and mitigate their lack of in-store traffic due to the pandemic.

We are continuously innovating Popeye’s marketing with new marketing avenues, assistance of a new advanced website, up-selling features and generally sustaining the retention rate of their existing audience.

 

Initial Assessment

 

  • No online store or marketing
  • Relying heavily on referrals, radio, walk in traffic and flyers.
  • Lack of knowledge of effective Facebook and Instagram marketing strategies
  • A large potential for online success as they were already a leader in their market

The Goal

 

  • Introduce existing shoppers to the new option to shop online
  • Find the winning strategy to convert cold audiences
  • Maintain a minimum 6 ROAS
  • Generate Online Revenue for their business.

The Game Plan

 

  • Building their Online Shop
  • Market Research to further customize and optimize our marketing strategies for their specific market
  • Heavy concentration on ongoing flash sales and brand/product awareness
  • Extensive testing phases to find winning ads and the ad style that resonates most with their audience 

 
 

Results

 

Over 10,000,000

Impressions

12%

Increase Average order value

$1.84

Cost per ATC

8

ROAS

 

  • Maintained more than double the original goal

 

4 Key Success Factors

  • Warm Up Audiences 

At first, we started with a great deal of emphasis on introducing not only Popeye’s online store to existing in-store customers, but introducing the brand and their products to brand new audiences. This entailed running ads about specific products, and what we like to call “value bombs” rather than going straight in for the sale. This builds trust and a longer lasting relationship with converted customers.
 

   

 

  • Highlight Sales and Promotions 

The corporate offices at Popeye’s Supplements understand the importance of a great offer when it comes to converting browsers to shoppers. It’s that extra push that is needed for many shoppers to pull the trigger and place their order. Lucky for us, the offers were there, we just needed to combine them with our personalized marketing solutions to really scale the customer base, for both online and in-store traffic.
 

  • Abandoned Cart Emails

We implemented an Abandoned cart strategy and through this, we were able to reach out to engaged shoppers who hadn’t yet committed to placing their orders. We were able to follow up and nurture this warm audience until they were converted to purchasers.
 

 

  • Upsell

Upsell is an extremely valuable tool that we often utilize for our ecommerce clients. In a nutshell, it allows for related products to be suggested to the shopper based on the items already in their cart, often raising the overall conversion value of their purchase.
 
 

Tools & Technology We Used

 

 
 
 

We Could Help Grow Your Business Next

We help businesses just like Popeye’s Supplements to grow their business through our digital marketing solutions every single day. If you need help growing your business through advertising online, book a call with us and we will provide you with a consultation where we can discuss the best digital marketing strategies for your business!

 
Schedule A Call

EURO CHOICE WINDOWS AND DOORS - Lead Generation

Euro Choice Windows & Doors is a window and door company that has been providing European style windows and doors to clients since 1998. They are a team of professionals that take care of everything from manufacturing, customizing, and installing windows and doors.

After being in the industry for over 20 years they noticed they were beginning to struggle with acquiring new clients in the same ways they used to and began to realise that in order to grow their business, they needed to become more present online.

In June 2020, to create their online presence and accelerate their growth, Euro Choice Windows and Doors partnered with Clever Digital Marketing.

The company’s sales and booked appointments have since skyrocketed after collaborating with CDM and continue to do so now even 10 months later.

 

Initial Assessment

 

  • Low traffic on existing website
  • Lack of brand awareness in a relatively competitive market
  • Lack of knowledge for effective Facebook and Instagram marketing strategies
  • Decrease in new leads through current marketing

The Goal

 

  • Introduce the local market to the brand
  • Find the winning strategy to convert audiences to provide their information with the intent of being contacted by the company
  • Bring in a minimum of 30 new leads a month
  • Generate revenue for their business.

The Game Plan

 

  • Building their Online Shop
  • Begin with Market Research to understand the Client Avatar and the best ways to reach them
  • Campaign Planning to ensure the objective of a minimum of 30 new leads a month was met
  • Implement our planning through various testing periods to create the most optimal ad strategy
  • Finally brought them growth through increasing qualified leads and therefore generating more revenue for their business.

 
 

Results

The results below were acquired in just under 4 months of our marketing efforts.

 

Over 522k

Impressions

320+

Leads

$6,673.33

Ad Spent

$215k+ & 30

Revenue & ROAS

 
 

Services Provided

  • Landing Page

We designed and developed a landing page for Euro Choice Windows & Doors, placing hyperlink in all of our ads so we could effectively capture pre-qualified leads for their business.
 

   

 

  • Lead Tracking System

We created a shared Google Sheet where each lead’s information was automatically inputted and updated on an ongoing basis so we could monitor the quality of leads and adjust our marketing efforts accordingly. This also made it easy for the client to personally follow up with leads within the first few days of being acquired.
 

  • Facebook and Instagram Marketing

Our Facebook and Instagram marketing plan was split into 3 phases.

We began our marketing strategy by running ads specifically to create brand awareness and give their website and social media platforms some exposure. After about 2 months, once the audience was warm, we moved into the second phase.

The second phase in our plan was to begin running campaigns for lead generation. Within our first phase of testing, we had already acquired over 100 new leads for Euro Choice Windows & Doors in the first few months.

The third phase of our ongoing marketing strategy is to continue monitoring metrics and advance with the next steps of testing creatives, ad copy and interest targeting as needed. We use this phase to further optimize existing and new campaigns.

 

       

 

  • Email Marketing

We utilized email marketing to ensure we had an effective follow up system in place. This keeps existing prospects in our clients’ ecosystem by sending out automated emails on a schedule, created based on data we’ve collected.
 

 
 

Tools & Technology We Used

 

 
 
 

We Could Help Grow Your Business Next

We help businesses just like Popeye’s Supplemtns to grow their business through our digital marketing solutions every single day. If you need help growing your business through advertising online, book a call with us and we will provide you with a consultation where we can discuss the best digital marketing strategies for your business.

 
Schedule A Call

New You Cosmetic Centres - Lead Generation

New You Cosmetic Centres are Canada’s leader in medical aesthetics and have pioneered some of the nation’s most sought-after treatments and procedures. They offer more than 30 quality services and lead the industry in laser aesthetics, body contouring, skin rejuvenation and anti-aging solutions.

Although they had seen great success in their industry, they were ready to scale and grow their success even further. They had tried digital marketing briefly, but unfortunately did not receive the results they had hoped for.

In January of 2021, they met with us here at Clever Digital Marketing and decided to give digital marketing another try. Within the first 6 weeks of working with them, we were able to create a customized solution that has helped them to see close to Over 600 leads and more than 80 booked appointments!

 

Initial Assessment

 

  • Relying heavily on referrals and walk-ins
  • Lack of brand awareness in a highly competitive market
  • Lack of knowledge of effective Facebook and Instagram marketing strategies
  • Lack of attractive social media platforms and profiles
  • No lead tracking or nurturing systems

The Goal

 

  • Introduce the local market to the brand with an attractive offer
  • Find the winning strategy to convert audiences to submit their information to be contacted or to book services directly
  • Bring in a minimum of 30 new leads a month and 5 booked appointments
  • Generate revenue for their business

The Game Plan

 

  • Begin with Market Research to understand the Client Avatar and the best ways to reach them
  • Create an optimal offer to introduce highlighted services to new audiences
  • Multi-focus landing page plan to ensure the objective of at least 30 new leads and 5 booked appointments each month.
  • Implement our planning through various testing periods to create the most optimal ad strategy for their offered services
  • Finally continue to monitor and nurture leads and booked appointments with effective Follow Up Systems.

 

Results

The results below were acquired in just under 6 Weeks of our marketing efforts.

 

$49,967.28

Revenue in the first 30 days

645+

Leads

$11

CPA

300+

Direct Booked Appointments

 

Services Provided

  • Offer Creation

Having an attractive offer in place to attract leads was crucial in this strategy as the market is very competitive. The unique offer we were able to create with New You helped see immediate success through our advertising efforts.  

  • Landing Page

We designed and developed a landing page with the offer as our main focus. As a multi functioning landing page, it gave leads the opportunity to not only submit information but also book their appointments directly if they chose. This was our main focus as we didn’t want to only collect leads, but go a step further to secure tangible client appointments with hot audiences to give us an understanding of which leads were warm and which were hot.  

     

 

  • Lead Tracking System

We created a shared Google Sheet where each lead’s information was automatically inputted and updated on an ongoing basis so we could monitor the quality of leads, and adjust our marketing efforts accordingly. In doing so, we created separate tracking systems for leads and booked appointments towards further understanding and organization for nurturing leads.  

  • Facebook and Instagram Marketing

By testing a number of unique variations of ad copy, creative elements and interest testing this become crucial in developing the perfect ad format for Facebook and Instagram. Through testing, we are able to narrow down the best performing ad qualities and then able to scale results even further.

     

 

  • Email Marketing

We utilized email marketing to ensure we had an effective follow up system in place. This keeps existing prospects in our clients ecosystem by sending out automated emails on a schedule, created based on data we’ve collected.  

 

Tools & Technology We Used

 

We Could Help Grow Your Business Next

We help businesses just like Popeye’s Supplemtns to grow their business through our digital marketing solutions every single day. If you need help growing your business through advertising online, book a call with us and we will provide you with a consultation where we can discuss the best digital marketing strategies for your business.

Schedule A Call

Fresh Foodie - Ecommerce

Fresh Foodie is a Canadian brand based in Woodbridge Ontario that offers the delivery of prepared clean, keto meals as well as keto grocery options to almost all major cities in Southern Ontario.

In November of 2020, the owner of Fresh Foodie, Theresa, reached out to us with the goal of increasing brand awareness and therefore scaling revenue through the development of an online presence for her business.

We knew this business had almost all of the key factors for success through digital marketing as they offered a niche service in extremely high demand as the desire for fitness and health increases in a large majority of the population.

 

Initial Assessment

 

  • Website was not optimized effectively
  • Relying heavily on referrals, walk-in traffic and flyers
  • Lack of implementation of effective Facebook and Instagram marketing strategies
  • A large potential for further growth of an already established and high demand business model

The Goal

 

  • Introduce the brand and their objective to new audiences
  • Find the winning strategy to convert cold audiences to purchasers
  • Maintain a minimum 4 ROAS
  • Scale and generate further online revenue for their business.

The Game Plan

 

  • Optimize and refresh the existing online store
  • Market Research to further customize and optimize our marketing strategies for their specific market and geographical locations
  • Heavy concentration on brand/product awareness (and offers/promotions when available)
  • Extensive testing phases to find winning ads and ad style that resonates most with this specific audience and targeting
  • Find the perfect targeting locations and audience interests to scale the business

 
 

Results

 

Over 479,069

Impression

$5,300

Ad Spend

330+

Purchases

34k & 6.4

Revenue & ROAS

 
 

4 Key Success Factors

  • Introduce the Brand

This brand has very specific geographical targeting and delivery capabilities (as expected with fresh food and grocery delivery). We wanted to ensure we introduced the business and their products to every qualified shopper in their service area to create their brand awareness. We could then warm up the cold audiences by showing them numerous ads without directly asking for a purchase.
 

  • Design and Test Multiple Creatives

As a fresh food and clean grocery business, the food is the main focus for the entire business model. Because of this, we knew there was a great deal of importance placed on our creatives. The meals and groceries needed to be the focal point and really draw in the viewer and attract their interest. We tested various images, videos etc., to really zone in on the winning creative strategies.
 

     

 

  • Upsell

Upsell is an extremely valuable tool that we often utilize for our ecommerce clients. In a nutshell, it allows for related products, and in this case similar meals and groceries, to be suggested to the shopper based on the items already in their cart, raising the overall conversion value of their purchase.
 

  • Abandoned Cart Emails

We implemented an Abandoned cart strategy, through this we were able to reach out to engaged shoppers who hadn’t yet committed to placing their orders. We were able to follow up and nurture this warm audience until they were converted to purchasers.

 

 

     
     

    Tools & Technology We Used

     

     
     
     

    We Could Help Grow Your Business Next

    We help businesses just like Popeye’s Supplemtns to grow their business through our digital marketing solutions every single day. If you need help growing your business through advertising online, book a call with us and we will provide you with a consultation where we can discuss the best digital marketing strategies for your business.

     
    Schedule A Call